CRM Strategies for a Recession
It's no secret that we're in a recession and CRM companies are laying people off because of cutbacks in spend. Being able to run lean and mean allows them to weather the storm and hopefully power out once it's over. A recent article on Inside CRM called "CRM Strategies for a Recession" interviews several people getting their opinions and advice on how to improve lead flow and managing your leads.
Check out their article for the complete scoop.
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Comments
http://topcrmapplications.com has a lot of useful information about CRM basics.
Posted by: Jimtop | Nov 11, 2009 6:04:34 PM
CRM Application is a very broad subject and requires a very good writer to communicate it's effectiveness.
Posted by: Jimtop | Nov 11, 2009 6:02:56 PM
No doubt that the economic realities will focus the mind - however it's unlikely that companies that have not understood CRM or the benefits of streamlined processes in the past are suddenly going to "get" it now...
Effective CRM is about much more than efficiency or automation I'm afraid.
Posted by: BleedingCustomers.com | Nov 10, 2009 2:01:20 PM
Really CRM has lot to do in recession. The relationship of customer to the seller is more important. CRM creates a unique platform for all difficulties...
Posted by: Yogin vora | Sep 7, 2009 4:17:46 AM
I'm finding that the recession has moved people from buying revenue-up propositions to cost-down. This has resulted in a surge of interest and deployment of web self-service applications that can cut down costs, companies such as RightNow Technologies have benefited quite a bit from this recession, as they lead with web self-service.
Posted by: Call Center CRM | Sep 2, 2009 7:38:24 AM
Agree with Adam, rectify all the mistakes and follow new methodology to survive in the market.
Posted by: Uros | Aug 24, 2009 5:00:54 AM
Good blog, making the business more cost effective is always going to be a better move than panicing
Posted by: QGate CRM Solutions | Aug 12, 2009 8:16:03 AM
I am amazed how many folks still don’t realize that you don’t need to pay thousands of dollars anymore for a business solution that can help you do more with less. We all have been using online solutions such as hotmail and gmail for ages now – do you know that you can do the same with an affordable online solution for your business – track your contact, sales, marketing and customer service issues all in one place and all online – no software, no hardware, no IT person – just log in from any internet connection and you have access to your information. You can also try it for free. You can learn more at http://www.SuradoCRM.com/ondemandcrm
Posted by: Online CRM | Aug 5, 2009 8:39:47 AM
guest blogger invitation
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Posted by: Rose | Jul 12, 2009 6:30:22 AM
I also agree that refining your processes can be just as effective as slashing budgets. iGroup can also help you to get pass a recession and optimize your technology budget, reduce IT spending and better manage your business costs, so you can do more with less.
Posted by: Adam Smith | Jun 17, 2009 4:09:19 AM
Making your business more streamlined and more cost effective is far better than just slashing expenditure for the sake of it.
Posted by: Web Based CRM | Jun 15, 2009 11:34:57 PM
Interesting... you would think that CRM vendors, like other technology companies that provide solutions that offer greater business output are doing well in these times because they are all about providing efficiencies to other organizations -- especially when you have to do more with less. Perhaps they should use their own product? Hmmm...
sydney
Posted by: Online CRM | Apr 19, 2009 12:06:00 AM
Sydney hit the nail right on the head. Businesses should be worried about customer retention and trying to lure more business with incentives. CRMs are the perfect way to do this.
The CRM I use, Chili Sales, is a web-based application that helps me hold on to clients because I know their needs and develop a personal relationship them. I treat my clients like much more than a sale because the CRM is client-centric. Not only do I know their business concerns, but I also know their birthdays and other information that makes customers feel valued. When customers feel valued, they will refer their friends and family to your business. Your best sales force is your satisfied customers.
Additionally, I communicate via email campaigns with my clients. The communication center at Chili Sales allows me to send email updates or promotions to my clients with efficiency and ease.
Aside from that, I can profile and engage sales leads, while keeping an interaction history of each client. Chili Sales has saved my business.
Check out www.chilisales.com. It's great. I swear by it.
Posted by: Josh | Apr 8, 2009 1:48:45 PM
Great points... the key is to retain and to provide incentives to current customers to continue purchasing your products and services. Having said that, how about the 60% or more businesses that still are not using a CRM solution. Not having a CRM solution today is like not having an accounting solution. It just does not make any sense.
-Sydney
Posted by: Online CRM | Mar 29, 2009 10:48:26 PM
Raivo Pommer-Eesti
raimo1@hot.ee
Italien-Schweiz
Italien wird wohl eines der ersten Länder sein, mit denen die Schweiz über ein neues Doppelbesteuerungsabkommen verhandeln wird.
Die Schweizer Aussenministerin Micheline Calmy-Rey hat am Montag in Rom ihrem italienischen Amtskollegen Franco Frattini die Lockerung des Schweizer Bankgeheimnisses gegenüber Ausländern erläutert und die Position der Schweiz dargelegt.
Frattini möchte mit «konkreten Massnahmen» auf die vom Bundesrat am 13. März beschlossene Auflockerung des Bankgeheimnisses reagieren, wie er nach dem Treffen mit Calmy-Rey sagte. Zur Debatte steht eine Revision des Doppelbesteuerungsabkommens nach den internationalen Standards. Sowohl Calmy-Rey als auch Frattini bezeichneten das Verhältnis zwischen Italien und der Schweiz als vorzüglich.
Posted by: dierk hirschael story | Mar 23, 2009 4:08:39 PM
The positive spin on this is that when properly deployed, CRM solutions can provide business process automation that can actually reduce costs. Think of all the little touch points that are performed manually (secretaries putting things on sticky notes)... once those folks are laid off, the steps still must be performed. With a good CRM solution, this can be accomplished.
Posted by: Adapt Data Solutions | Mar 4, 2009 12:12:25 PM
Are you going to add RSS feeds to your Blog?
Thanks Anne Stanton
The CRM Lady at www.crmlady.com
Posted by: Anne Stanton | Feb 17, 2009 5:10:03 AM
Check out this blog for surviving in 2009:
http://sellsellsell.salesnexus.com/
Posted by: Cheryl | Jan 30, 2009 2:46:49 PM
Great blog! I couldn't agree more.
-Adam
www.salesnexus.com
Posted by: Adam | Jan 30, 2009 6:54:11 AM
Rectify the mistakes and follow new methodology to survive in the market.
Posted by: PACE Startegy | Jan 30, 2009 5:25:13 AM
I agree that refining your processes can be just as effective as slashing busdgets. There are a number of articles on MyCustomer.com looking at survival during the recession and we will be taking a look at the whole issue of business sustainability next month.
Posted by: Louise Druce, Editor, MyCustomer.com | Jan 21, 2009 1:51:47 AM
Cutbacks in spend is not the only solution to get pass a recession. A recession is a good time for business owners to analyze their processes and see where they can become more efficient or reach new markets. In today's world, recession or not, at some point, they will need softwares. So this said, I'm not too worried for CRM companies.
Posted by: Alex | Jan 14, 2009 1:27:03 PM
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